ASUS: Inspiring Innovation, Persistent Perfection

Brand Overview

ASUS, officially ASUSTeK Computer Inc., was founded in 1989 in Taipei. Starting as a motherboard manufacturer, ASUS has grown into one of the world’s leading technology companies, delivering products that span personal computing, gaming, mobile devices, and enterprise solutions. Its motto, “Inspiring Innovation, Persistent Perfection,” reflects a commitment to engineering excellence and user‑focused design.

Core Product Lines

💻 Laptops & PCs

• ZenBook Series: Premium ultrabooks combining sleek design, portability, and powerful performance.
• VivoBook Series: Stylish and affordable laptops for students and everyday users.
• ExpertBook Series: Business laptops with enterprise‑grade security and durability.
• Chromebooks: Lightweight, cloud‑based laptops for education and productivity.
• Desktops & All‑in‑One PCs: Tailored for home, office, and creative professionals.

🎮 Gaming Ecosystem

• Republic of Gamers (ROG): High‑performance gaming laptops, desktops, motherboards, GPUs, monitors, and accessories designed for esports and enthusiasts.
• TUF Gaming: Durable, budget‑friendly gaming hardware built for reliability.
• ROG Phone Series: Smartphones engineered for gaming, featuring advanced cooling and high refresh‑rate displays.

🖥️ Components & Peripherals

• Motherboards: ASUS is one of the world’s largest motherboard manufacturers, known for innovation and stability.
• Graphics Cards: Powered by NVIDIA and AMD, optimized for gaming and creative workloads.
• Monitors: ROG Swift for gamers, ProArt for professionals.
• Networking Devices: Routers, mesh Wi‑Fi systems, and modems.
• Accessories: Keyboards, mice, headsets, and docking stations.

📱 Smartphones & Tablets

• Zenfone Series: Flagship smartphones emphasizing photography, performance, and design.
• ROG Phone Series: Dedicated gaming smartphones with unique cooling systems and accessories.
• Tablets: Compact devices for entertainment and productivity.

🏢 Enterprise Solutions

• Servers & Workstations: High‑performance systems for data centers, AI, and creative industries.
• IoT & Smart Devices: Solutions for smart homes, smart cities, and industrial automation.

Services & Ecosystem

• Armoury Crate: Unified software for controlling gaming hardware.
• ASUS Cloud: Storage and collaboration solutions.
• AI & IoT Platforms: Supporting smart industries and connected lifestyles.