Apple Launches iPhone 17 Series, New AirPods Pro, and Next‑Gen Apple Watch on September 10 2025
At its “Awe Dropping” event, Apple unveiled the all‑new iPhone 17 lineup, including an ultra‑thin model, new AirPods Pro, and the next generation Apple Watch. The company also introduced the A19 and A19 Pro custom chips, which will power the iPhone 17 series smartphones.
Four New iPhone 17 Models
The new iPhone 17 continues Apple’s signature rounded design style and now supports a larger 6.3‑inch display. Alongside the base model, Apple launched the iPhone 17 Pro, Pro Max, and the ultra‑thin iPhone Air.
- Front Camera: Upgraded Center Stage camera with a wider field of view and built‑in AI features. Resolution reaches up to 18MP, allowing users to capture both landscape and portrait shots without rotating the phone.
- Rear Camera: Features a new “fusion camera” design that integrates 2x telephoto and ultra‑wide functions into a single aperture.
- Chipset: Powered by the new A19 chip, built on third‑generation 3nm process technology. Designed for high performance and efficiency, it delivers significantly faster speeds compared to the previous generation.
- Battery Life: Offers all‑day endurance, with up to 30 hours of playback on a single charge—8 hours longer than the iPhone 16.
iPhone 17 Pro and Pro Max
- Displays: 6.3‑inch (Pro) and 6.9‑inch (Pro Max).
- Battery: Larger capacity combined with the efficiency of the A19 chip. Apple claims the Pro Max has the best battery life in iPhone history.
- Charging: With a high‑power USB‑C adapter, both models can charge to 50% in 20 minutes.
- Chipset: Equipped with the A19 Pro chip, which Apple calls “the fastest CPU in any smartphone.”
- Upgrades vs. A18: Includes a powerful GPU for advanced graphics and a dedicated machine learning chip for AI acceleration.
iPhone Air – The Thinnest iPhone Ever
The new iPhone Air is just 5.6mm thick, even thinner than the 6mm Samsung Galaxy S25 Edge. Its release was predicted earlier this year by respected Apple analyst Mark Gurman.
- Design: Similar to other iPhones, with a 6.5‑inch display.
- Camera Bump: Nearly flush with the ultra‑thin body.
- Battery Life: Despite its slim design, Apple says it achieves all‑day endurance thanks to iOS 26 adaptive power‑saving mode, software optimizations, and the A19 chip.
Apple Watch Series 11, SE 3, and Ultra 3
- Apple Watch Series 11:
- More durable glass.
- Longer battery life and 5G cellular connectivity.
- Up to 24 hours of battery life.
- Enhanced health features: heart health monitoring and sleep updates.
- Optical heart rate sensor measures blood flow under the skin.
- Machine learning alerts users if blood pressure remains high over time, indicating hypertension risk.
- Includes a new “Sleep Score” feature that evaluates sleep quality based on duration, consistency, wake frequency, and time spent in each sleep stage.
- Apple Watch SE 3:
- Same health features as Series 11.
- Adds fast charging—twice as fast as the previous generation.
- 15 minutes of charging provides up to 8 hours of use; 45 minutes charges about 80%.
- Apple Watch Ultra 3:
- Larger display with thinner bezels.
- Doubled satellite signal strength, enabling communication with satellites up to 800 miles away.
- Battery life: 42 hours, or up to 72 hours in low‑power mode.
- Marketed as the ultimate adventure and sports watch.
AirPods Pro 3
The new AirPods Pro 3 combine advanced noise cancellation with excellent battery life and audio quality.
- Design: Side vents on the earbuds enhance soundstage and overall audio.
- Noise Cancellation: Improved active noise reduction, twice as effective as the previous generation.
- AI Features: Powered by Apple’s generative AI platform Apple Intelligence, enabling real‑time translation.
- Functions like the legendary Babel Fish from Douglas Adams’ The Hitchhiker’s Guide to the Galaxy.
- Users can receive high‑quality native translations in multiple languages.
- Two people wearing the earbuds can converse in their own languages and hear translations instantly.
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