Apple’s First Foldable iPhone Expected to Capture 28% Market Share

Research firms predict that with the launch of Apple’s first foldable smartphone, the iPhone Fold, the company could secure 28% of the global foldable market, joining Samsung and Huawei in a three-way split.

Market Outlook

• 2026 shipments of foldable smartphones are projected to grow by 20%.
• OEMs are increasingly focusing on book-style (large foldable) devices, thanks to their productivity and media advantages.
• Apple’s entry is expected to reshape the competitive landscape, with IDC previously forecasting Apple would immediately reach 22%+ market share.

Competitors

• Samsung: Leveraging deep technical expertise and global channels, expected to maintain 60% market share, remaining the industry leader.
• Huawei: Backed by dominance in the Chinese market and HarmonyOS ecosystem, projected to hold 17% share, securing a top position.

iPhone Fold Specifications (Expected September 2026 Launch)

• Design: Book-style fold similar to Galaxy Z Fold series, dual-screen setup.
• Inner display: 7.76-inch, 2713×1920 resolution, no punch-hole, with under-display front camera.
• Outer display: 5.49-inch, 2088×1422 resolution, punch-hole design.
• Key innovations: Nearly crease-free folding screen, a technology Apple has been perfecting for years.
• Build: Titanium body, durable liquid-metal hinge.
• Cameras: Dual rear cameras.
• Biometrics: Touch ID fingerprint recognition, replacing Face ID.

Apple’s entry into the foldable market is set to be a game-changer, challenging Samsung’s dominance and intensifying competition with Huawei.