Apple CEO Tim Cook has embarked on his first trip to China in 2026. On March 18, he appeared at the Apple Taikoo Li retail store in Chengdu to participate in Apple’s 50th anniversary celebration.
On March 20, Cook met with Ren Hongbin, Chairman of the China Council for the Promotion of International Trade (CCPIT), and later with Wang Wentao, China’s Minister of Commerce. During these meetings, Cook emphasized:
- China remains Apple’s most important supply chain partner.
- He described the Chinese market in one word: “Very important.”
- Apple will continue to deepen cooperation in innovation, green development, and industrial chain collaboration, aligning closely with China’s 15th Five-Year Plan.
- Cook expressed hope for stable U.S.–China trade relations and confirmed Apple will keep returning to China regularly.
Cook also noted that China is Apple’s most critical production base and primary source of its supply chain. He highlighted Apple’s long-standing partnership with CCPIT and the Ministry of Commerce, stressing the importance of ongoing dialogue to explore new opportunities.
As one of the U.S. tech CEOs who visits China most frequently, Cook averages two trips per year. In 2025, he visited China twice—in March and October—meeting with Wang Wentao to discuss Apple’s business development in China and broader U.S.–China trade relations.
This latest visit underscores Apple’s commitment to the Chinese market and its role as a cornerstone of Apple’s global operations.
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